Privacy

What we collect

When you open a page, our server records basic visit statistics: the page address, the time, your browser's user-agent string, the website that referred you, and the advertising labels in the link you followed (such as utm_source, utm_campaign, utm_content and fbclid).

We also record a few actions on the page: that you started or finished a quiz and which result type you got, that you read a post to the end, and that you clicked the link to a creator's profile.

To count unique visitors we compute an anonymous identifier from your IP address, browser and the current date using a one-way hash with a secret key. The IP address itself is not stored, and the identifier changes every day, so it cannot be used to follow you over time.

We do not ask for your name, email or any other contact details, and there are no visitor accounts on Rubi.

What stays in your browser

We do not set tracking cookies. Your quiz answers are kept only in your browser's session storage so the result page can show which answers matched; they are never sent to us. The advertising labels from your first page are kept the same way so they can be attached to the link to a creator's profile. Session storage is cleared when you close the tab.

Why we use it

Only to understand how the platform is used: which posts and quizzes people find interesting, which ads bring visitors, and how many visitors go on to a creator's profile. We use it in aggregated form and do not build profiles of individual people.

Advertising

We promote creators' pages with ads on Meta platforms (Facebook and Instagram). If you arrived from an ad, Meta processes data about your interaction with that ad under its own privacy policy. Rubi does not currently use the Meta Pixel or other third-party tracking scripts; if that changes, we will update this page first.

Links to creators' profiles

Creators' profiles are on a separate membership platform. When you follow a link to a profile, the advertising labels from your visit are added to the address so the platform knows where you came from. From that point the platform's own privacy policy and terms apply.

Sharing and storage

We do not sell or rent visitor data and do not share it with data brokers. The statistics are stored on our own servers and are accessed only by the people who run Rubi. We keep them only as long as they are useful for statistics.

Your rights

Depending on where you live (for example under the GDPR in the EU and UK or the CCPA in California), you can ask what data we hold about you and ask us to delete it. Because we do not store IP addresses or contact details, we usually cannot link statistics to a specific person — but write to us and we will help as far as we can.

Age

Rubi is intended for adults aged 18 and over. We do not knowingly collect data about children.

Changes

If we change how the platform handles data, we will update this page and the date at the top.